What is localization?

Localization is the process of translating and adapting both the content (text and style) and the presentation (graphical and technical components) of an EXISTING product according to the language and cultural characteristics of the target audience or region for which it is intended.

Localization requires not only traditional translation skills but also technical expertise.

What about internationalization?

Internationalization is the process of designing and producing a NEW product that is culturally and technically universal.